Jacquemus is a French fashion brand founded in 2009 by designer Simon Porte Jacquemus. Known for its minimalist yet playful aesthetic, the label blends modern design with a touch of whimsy and romance, often inspired by the designer's upbringing in the South of France. Jacquemus gained popularity for its bold use of colors, asymmetrical cuts, and unique silhouettes, particularly through signature pieces like the oversized straw hats, micro bags (like the "Le Chiquito"), and flowing, sun-kissed dresses. The brand has a distinct Mediterranean flair, characterized by a sense of simplicity, ease, and a celebration of natural beauty.

Simon Porte Jacquemus, the creative force behind the brand, often incorporates elements from his personal life and cultural heritage into his collections, making each piece feel intimate and nostalgic. Over the years, Jacquemus has become a favorite in the fashion industry, known for its innovative runway shows set in picturesque, rural landscapes, such as lavender fields and wheat farms, which further enhance its sun-drenched, carefree appeal.