The global matcha market size was USD 2.75 billion in 2021 and is expected to register a revenue CAGR of 10.9% during the forecast period, according to latest analysis by Emergen Research. Market revenue growth is primarily driven by factors such as increasing health and wellness awareness among people. The market for superfoods is mostly driven by health and wellbeing, but emphasis is now more on advantages of mental health compared to physical health. For instance, matcha is becoming more and more popular as it is a superfood known to have a calming impact superior to that of coffee without jitteriness, spikes, and crashes typically associated with caffeine. Moreover, demand for matcha among health-conscious consumers and tea aficionados is expected to increase at a rapid rate, driving market revenue growth during the forecast period.
Furthermore, application of Porters Five Forces Analysis to determine the status of various aspects such as the capability of both the suppliers and customers, threats posed by different substitutes, the intensity of competition and promising new vendors makes the study a valuable resource. Extensive analysis of data pertaining to the current as well as emerging trends offers clarity regarding the Matcha market dynamics. Besides, information on the performance of different companies, profit, gross margin, strategic initiative and more are presented through various resources such as tables, charts, and infographic.
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Key Players operating in the industry are:
The AOI Tea Company, aiya-THE TEA, Nestlé, Tata Global Beverages Ltd, Unilever, ITO EN, LTD., Marukyu-Koyamaen, Encha, Tenzo Tea Inc., Green Foods Corporation, and Hain Celestial
Radical Features of the Matcha Market Report:
- The report encompasses Matcha market overview along with market share, demand and supply ratio, production and consumption patterns, supply chain analysis, and other ley elements
- An in-depth analysis of the different approaches and procedures undertaken by the key players to conduct business efficiently
- Offers insights into production and manufacturing value, products and services offered in the market, and fruitful information about investment strategies
- Supply chain analysis along with technological advancements offered in the report
- The report covers extensive analysis of the trends, drivers, restraints, limitations, threats, and growth opportunities in the Matcha industry
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Segmentation:
Source Type Outlook (Revenue, USD Billion; 2019-2030)
- Natural
- Conventional
Grade Type Outlook (Revenue, USD Billion; 2019-2030)
- Ceremonial
- Classic
- Café
- Culinary
Application Outlook (Revenue, USD Billion; 2019-2030)
- Regular Tea
- Matcha Beverages
- Food
- Personal Care
- Others
Regional Analysis Covers:
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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