Data isn’t just numbers – it’s the blueprint for making smarter decisions and achieving stronger results. By leveraging the power of data, from retail analytics tools and new technology sets, such as Place, Learn Presence in a brick-and-mortar environment, retailers can create marketing strategies that resonate with customers and deliver measurable ROI.  

This technology set enhances the in-store customer journey by utilising RFID tags, and weight and/or light sensors. RFID tags, for example, can be embedded within or placed under products to uniquely identify and track them. Weight sensors, capable of detecting changes in weight, can be built into or placed beneath shelves to determine when an item is lifted or set down, while light sensors, located under displays, can identify when an item is placed on top by measuring changes in light levels.

When customers interact with products, such as placing them down, these technologies automatically trigger the display of relevant content on a nearby digital display screen, creating an engaging, informative, and interactive in-store shopping experience. With the capability to customise content, retailers can tailor the information displayed to align with specific products, customer preferences, or promotional campaigns, thereby ensuring a more personalised shopping experience. This customization may include videos, detailed product information, promotional offers, and interactive elements, to give customers the relevant information about the product they are engaging with.

Leveraging these technologies and integrating them with Sensmi, an in-store data analytics platform that gathers and analyses data similar to that which web technologies use but, in a brick-and-mortar environment, allows retailers to transform the data provided into meaningful insights on shopper behaviour through a real-time cloud dashboard. By doing so, Moving Tactics Retail Analytics Solutions (the official reseller of Sensmi in Southern Africa) is bridging the gap between online and traditional retail. Through the tracking of metrics such as traffic, opportunities to see, convergence, and dwell time, retailers can measure the performance of a retail section and obtain valuable insights into product interactions by analysing metrics like engagement, interaction time, and conversion.

With these actionable insights on customer interactions and preferences, retailers can optimise product placement and store layout, make better informed decisions on stock procurement, and elevate their marketing efforts.

Moreover, retailers can utilise A/B testing, to compare store layouts, promotional content, and new product offerings. By using this data-driven approach, retailers can identify areas for improvement and optimise high-impact in-store marketing and retail strategies that connect with customers. By customising their strategies to match customer preferences, retailers can enhance the overall customer journey, increase sales, and achieve greater returns on investment.

To learn more about Moving Tactics’ Retail Analytics Solutions, visit: https://movingtactics.co.za/retail-analytics/.