Market Scope

Market Research Future (MRFR) reveals that the flavored and functional water market will be garner a high valuation while thriving at a stunning pace from 2020 to 2027.

Major Drivers and Primary Challenges

The escalating awareness level among people regarding their health and well-being has been a major reason for their evolving purchasing habits. Consumers today are extremely aware about different health issues caused by excess intake of carbonated drinks. Affluent beverage firms are leveraging these trends by introducing new options for consumers, including flavored and functional water infused with essential nutrients. Additionally, the surging cases of vitamin deficiency worldwide further encourages business growth.

Furthermore, technological innovations, and the introduction of a variety of flavors such as guava, mango, blueberry, apple, pineapple, blackberry, orange, strawberry, and more add to the market worth. As a result, the demand for flavored and functional water has gone up, pushing the market demand. Meanwhile, the leading firms are constantly launching flavored anf functional water with as many minerals and nutrients as possible, while focusing on attractive packaging. These packaging are mostly biodegradable and are observing a huge demand as environmental concerns continue to mount worldwide.

Gen Z and the millennial population in developed countries like the United States are willing to spend substantially on flavored functional water market Research. The trend of zero-sugar, low-carb, and zero-calorie content beverages has risen considerably over the years, which raises the market growth rate. Berry and citrus flavors are gaining momentum among consumers owing to their refreshing tastes. Natural flavors have gained immense traction as well, given their health benefits.

Segmental Analysis

The various types of flavored and functional water market include flavored and functional. The functional water segment could most likely take the lead in the following years, given the host of health benefits and the surge in consumer awareness in emerging regions.

Depending on ingredient type, the major segments can be amino acids, herbal extracts, vitamins minerals, and others. Vitamins minerals segment is touted to secure the leading spot in the future, owing to the mounting burden of vitamin deficiency across the globe.

With respect to distribution channel, the industry caters to store based as well as non-store based. Store-based segments will procure the top spot while the non-store based channels will soar at a rapid pace in the years to come.

Regional Insight

North American consumers are highly focused on their health and therefore, opt for products that help them facilitate their well-being. The US is at present leading the race, generating high demand for a variety of flavored and functional water market Report, while Canada is thriving at a notable pace in response to the rapidly soaring food beverage industry. The high spending prowess of the people combined with the heightened demand from the entertainment and sports sectors can further bolster the sales of flavored and functional water in the region.

The Asia Pacific market can anticipate substantial growth at a rapid pace in the next couple of years, backed by promising countries like Japan, China, Australia, and India. Most of the brands in the region are trying to leverage the opportunities in the region by spreading awareness about the link between flavored and functional water and beauty regimes. Hence, the soaring knowledge about these trends among people will enhance the APAC market’s growth rate. Besides, the rising industrialization rate in the region and the rise in water pollution is raising the demand for packaged functional water.

Top Industry Players

Nestle S., Eklo Water, Hint. Inc., Suntory, PepsiCo Inc, Proteinwater.Co, Danone S., The Coca-Cola Company, and Vieve Protein Water are a few important manufacturers of Key flavored functional water Market Players in the global industry.

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