A Complete Guide to Buying The Ordinary Serums Online

The Ordinary has revolutionized the skincare industry with its affordable, science-driven products, making it a favorite among skincare enthusiasts worldwide. Whether you're looking to target acne, reduce signs of aging, or improve skin hydration, The Ordinary offers a variety of serums to address various skin concerns. One of the most convenient ways to access these products is through online shopping. In this article, we’ll explore everything you need to know about buying The Ordinary serums online, including where to buy them, how to spot authentic products, and tips for making the most of your purchase.

1. Overview of The Ordinary Serums

The Ordinary serums have gained a loyal following due to their effectiveness and affordability. The brand’s philosophy is based on transparency, using clinically-proven ingredients at concentrations that deliver visible results. Some of the most popular serums from The Ordinary include:

• Niacinamide 10% + Zinc 1% (for acne and oil control)
• Hyaluronic Acid 2% + B5 (for hydration and plumpness)
• Alpha Arbutin 2% + HA (for brightening and reducing pigmentation)
• Buffet + Copper Peptides 1% (for anti-aging and skin health)
• Granactive Retinoid 2% Emulsion (for fine lines and skin renewal)

With such a wide range of options, The Ordinary serums cater to specific skin concerns, making it easy for customers to build a personalized skincare routine.

2. Where to Buy The Ordinary Serums Online

The Ordinary products are widely available on various online platforms, from the brand’s official website to international and local retailers. Below are some trusted websites for purchasing The Ordinary serums online:

1. a) Official The Ordinary Website

• The safest and most reliable way to purchase The Ordinary serums is through the brand’s official website. By buying directly, you can ensure the authenticity of the products, as well as access exclusive offers or new product launches.

These international platforms offer a wide range of The Ordinary products and often provide shipping to various countries, including discounts and promotional offers. However, keep in mind shipping fees and potential customs charges when ordering internationally.

1. b) Local Online Platforms

• Amazon
• Daraz (for buyers in Pakistan)
• Nykaa (for buyers in India)

Local e-commerce platforms may offer faster delivery times and competitive pricing. Always check the seller ratings and reviews before making a purchase to ensure the product's authenticity.

3. How to Spot Authentic Ordinary Serums Online

Due to the popularity of The Ordinary, counterfeit products are common on online platforms. It’s important to ensure that you are purchasing authentic products to avoid damaging your skin. Here’s how you can spot genuine The Ordinary serums when shopping online:

1. a) Buy from Trusted Retailers

Stick to reputable platforms, such as the brand’s official website or well-known beauty retailers like Sephora, Cult Beauty, and Beauty Bay. Avoid sketchy websites offering steep discounts, as these may sell counterfeit goods.

1. b) Check Seller Reviews

If you're buying from platforms like Amazon or Daraz, always check the seller’s ratings and customer reviews. Look for reviews from verified customers who have previously purchased The Ordinary serums.

1. c) Inspect the Packaging

Authentic products from The Ordinary come in simple, minimalist packaging with clean labeling. Be wary of products with distorted fonts, spelling mistakes, or unusual logos.

1. d) Batch Codes

Authentic The Ordinary serums have batch codes that you can use to verify the product’s production details. Use online tools like “Checkfresh” to confirm the batch number and manufacturing date.

4. Popular Ordinary Serums You Can Buy Online

The Ordinary offers an extensive range of serums, each targeting specific skin concerns. Some of the most popular serums you can buy online include:

1. a) Niacinamide 10% + Zinc 1%

This is one of The Ordinary’s best-selling serums, designed to regulate sebum production, reduce blemishes, and improve overall skin clarity. It’s a must-have for oily and acne-prone skin.

1. b) Hyaluronic Acid 2% + B5

Known for its hydrating properties, this serum helps to plump and hydrate the skin, leaving it smooth and supple. It is ideal for all skin types, especially dry or dehydrated skin.

1. c) Alpha Arbutin 2% + HA

This serum is effective for reducing hyperpigmentation, dark spots, and uneven skin tone. It contains alpha arbutin, a powerful ingredient for brightening and evening out the skin.

1. d) Buffet + Copper Peptides 1%

A multi-peptide serum, “Buffet” targets signs of aging, promoting smoother, firmer skin. The copper peptides in this formula help with skin regeneration and healing.

1. e) AHA 30% + BHA 2% Peeling Solution

This chemical exfoliant is designed to remove dead skin cells, unclog pores, and improve skin texture. It’s a great option for those dealing with dull, uneven skin or breakouts.

5. Tips for Shopping The Ordinary Serums Online

When purchasing The Ordinary serums online, a few extra precautions can help ensure a smooth shopping experience:

1. a) Look for Deals and Discounts

Many e-commerce platforms offer seasonal discounts, bundle offers, or free shipping on beauty products. Keep an eye out for special deals, especially during events like Black Friday or holiday sales.

1. b) Read Product Reviews

Before purchasing a serum, read reviews from other customers to see how the product has worked for different skin types. This will give you a better idea of how the product might perform on your skin.

1. c) Check Shipping Costs

When ordering internationally, be sure to factor in shipping costs, customs duties, and delivery times. Some platforms offer free international shipping above a certain amount, so it might be worth purchasing multiple items at once.

1. d) Patch Test First

Before incorporating a new serum into your routine, it’s important to do a patch test to check for any potential allergic reactions. Apply a small amount of the serum to your wrist or behind your ear and wait 24 hours to ensure no irritation occurs.

6. Why The Ordinary Serums are Ideal for Online Shopping

There are several reasons why The Ordinary serums are perfect for online shopping:

1. a) Affordability

The Ordinary’s price points are incredibly affordable in online cosmetics, making it accessible to a wide range of consumers. Even with shipping fees, these products are often cheaper than many luxury skincare brands.

1. b) Availability

While The Ordinary products may not be available in physical stores in some regions, they are widely accessible online, allowing you to shop from anywhere in the world.

1. c) Transparency

The brand’s transparent approach to ingredients makes it easier for online shoppers to understand what they are buying. Each product page includes detailed descriptions of the active ingredients, which helps consumers make informed choices.

7. Alternatives to The Ordinary Serums You Can Buy Online

If you’re looking for alternatives to The Ordinary, there are several other affordable skincare brands that you can purchase online:

• The Inkey List: Offers affordable, ingredient-focused skincare similar to The Ordinary.
• CeraVe: Known for its hydrating products and ceramide-based formulas.
• Good Molecules: Another budget-friendly brand offering serums that address a variety of skin concerns.

Conclusion

Buying The Ordinary serums online is convenient, affordable, and offers access to a wide range of products that target specific skin issues. Whether you’re purchasing through the official website, trusted international retailers, or local platforms, always ensure the authenticity of the products by checking seller ratings, packaging details, and batch codes. By following the tips outlined in this guide, you can confidently purchase The Ordinary serums online and build an effective skincare routine that delivers visible results