The packaging of a product shipment is as important as the arrival of a guest of honor to a party. Customers are waiting for their products excitedly and appearance will influence their first impression – even before the package is opened.

Depending on the company’s branding and strategy, each firm and retailer can opt for a different style of packaging – from a more minimalist design to colorful illustrations.

Truth be told, packaging has become something vitally important in terms of taking care of a brand’s image and ensuring customer loyalty, although it also must continue to be practical and profitable for your company.

Why packaging is important in online sales

Shopping experience

New online sales models like Birchbox have made it popular to use attractive custom boxes for shipping products. The buyer does not just one a product that fits with what he/she is looking for but instead an entire, exciting experience.

The packaging provides a certain feeling of excitement for the shopper – like opening a gift. The better presented it is, the more of a positive reaction it will generate and the more chances there will be for the brand to be recommended to others and more purchases to arise in the future.

In addition, premium packaging gives the feeling of better quality service, an impression that the consumer ends up transferring to the brand and its products. The clearest example is Apple: something as simple as the way its boxes slide when opened creates a product experience that hints at the quality finishings of the iPhone or Macbook inside.

For More Info: Brand loyalty and the role of packaging