Moreover, flexible packaging can be cost-effective, innovative, light weight and eco-friendly too! The cost of manufacturing flexible packaging is lower than more traditional packaging, partly because it requires less materials. Convenience of packaged goods

Instead of having to rip open a pouch and spend time locating an elastic band or bag clip, resealable closures can help to save time and ensure maximum freshness!

An example of a popular chip brand which successfully applies this concept within its packaging is Pringles. All of their chips are packaged in a corrugated tube with a plastic lid.

Shape is another major factor to consider. More businesses are opting for flexible packaging options such as stand up pouches because features such as spouts, zip locks and resealable seals can easily be incorporated in the packaging design.