Dry Shampoo Market Overview

The global dry shampoo market is growing continually, witnessing significant growth. Market growth attributes to the increasing availability of product ranges and consumer spending on hair care products. Besides, the rising awareness of hair care and nourishment increases the size of the market. Owing to the increasing demand for convenient hair care products, the market has witnessed a massive rise in recent years. Moreover, the rising popularity led by the busy lifestyles of the working population escalates the market demand.

According to Market Research Future (MRFR), the valuation of the global dry shampoo market is estimated to reach USD 65.68 BN by 2030, growing at 8.42% CAGR during the review period (2022 – 2030). The demand for on-the-go hair care products and spurting rise in the retail sector boosts the market's growth. Also, increasing consumer spending on personal care products pushes the growth of the market. Advancements in the e-commerce industry have created opportunities for players in this market to expand their consumer base.

Additionally, the expanding hair and beauty industry and strong investments in product development substantiate the growth of the market. Rising sales of hair cleansing products worldwide define the growing landscape of the market. Undoubtedly advancements in manufacturing and packaging technologies and blending and formulation techniques drive market growth. Also, the increasing demand for specialty products such as dandruff care, long thick hair growth, and smoothness shine-enhancing hair nourishment products bolster the market share.

On the other hand, fluctuating prices and the demand-supply gap in raw materials are the major factors estimated to hamper the market growth. Additionally, high costs as compared to conventional shampoo obstruct the growth of the market. Also, the availability of various counterfeited, low-cost products in the market impedes market growth. Nevertheless, the easy availability of products in online and offline retail stores would support the growth of the market throughout the review period.

Dry Shampoo Market   - Competitive Analysis

Highly competitive, the dry shampoo market appears fragmented with the presence of many notable players. To gain a larger competitive share, these players adopt strategies such as mergers acquisitions, collaborations, expansions, and product launch. Continually changing consumer preferences promote the demand for innovative products as dandruff special, thick long, ayurvedic, medicated, herbal, and so many. Industry layers are ever ready to invest time, efforts, and money in R D required for further formulation. They also try to expand their business/ global footprints through strategic partnership/ collaboration, mergers acquisitions, and others.

Major Players:

Players leading the global dry shampoo market include Unilever Plc (UK), L'Oreal SA (France), The Estee Lauder Companies Inc. (US), Procter Gamble Company (US), MacAndrews Forbes Incorporated (US), Shiseido Company Ltd. (Japan), Pierre Fabre (Paris), LVMH Group (France), Church Dwight Co., Inc. (US), Coty Inc. (US), Henkel AG Company KGaA (Germany), Kao Corporation (Japan), Lush Australia (Australia), Pierre Fabre Dermo-Cosmetique USA, Inc. (US), and Cult Beauty Ltd. (UK), among others.

Segments

The dry shampoo market report is segmented into four dynamics;

By Type                                                : Spray and Powder.

By Function                                        : Anti-Dandruff, Color Protection, Hair Loss Protection, Daily Care, Multi-Function, and others.

By Distribution Channel : Store-Based and Non-Store-Based.

By Regions                                          : Americas, Europe, Asia Pacific, and Rest-of-the-World.

Regional Analysis

North America dominates the global dry shampoo market. The region accounted for the largest as in 36% share of the overall market in 2018.  The largest market share attributes to the presence of notable industry players and the availability of high-quality hair care products suppliers. Besides, significant RD investments for the development of innovative hair care products accelerate the growth of the regional market. The US is the largest exporter of dry shampoos across the world. The North American dry shampoo market is expected to retain its dominance over the global market throughout the review period.

Europe stands second in the global dry shampoo market. The market is driven by the strong presence of many industry players and a large consumer base. Also, rising spending on wellness products in the region boosts the growth of the regional market. Countries like the UK and Italy, with their growing hair care product industries, hold significant shares in the regional market. The European dry shampoo market trends is estimated to create a substantial revenue pocket during the assessment period.

The dry shampoo market in the Asia Pacific region is growing briskly. Factors such as the growing working population and heady lifestyles boost regional market growth. Moreover, well-spread awareness about the benefits of dry shampoos, along with rapid economic growth, substantiates the market's growth. The APAC dry shampoo market is likely to grow further, breaking its previous growth records by 2030.

The dry shampoo market  in the Middle East and Africa is growing rapidly, mainly due to economic growth in the GCC countries. Additionally, the rising awareness of personal hygiene and care acts as a key tailwind for market growth. Notably, the Middle East is a massive market for hair care products. Each year, there is a substantial hike in the sales of dry shampoos in the ME markets.

Industry/Innovation/Related News:

February 20, 2020 ---- Redken, a US-based leading haircare brand, launched its new dry shampoo in partnership with Flywheel spinning studios. Redken Deep Clean Dry Shampoo features a high-performance formula with rice tapioca starches. Designed for reviving hair post-blowout and post-workout, this dry shampoo provides maximum oil absorption on all hair types. As a part of the partnership, Redken Deep Clean Dry Shampoo is available in selected Flywheel studio locations throughout the country

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