Knowing more about the latest book publicity trends can be a significant help if you're about to self-publish your work. Maximizing your book's revenue potential likely requires offering it in multiple formats. The lion's share of your sales will still come from printed copies, but offering audiobooks and eBooks also matters. Just as retailers follow an "omnichannel" approach and sell their products in physical stores and online, you must give your target readers a choice. Certain segments of your audience will prefer a specific format. Skipping it may cause you to lose them; getting their business is the wiser goal.

Hybrid and independent publishing continue to present ever greater challenges to traditional publishers. As established companies contract and consolidate, it opens more of the market to self-publishing. The imperative is writing and publishing a high-quality book. If you do it independently, readers are fine if the quality is on par. Nonfiction authors can increasingly grow their revenue by offering book summaries which are quick-read versions of their books. It helps people interested in your topic but unable to devote time to reading your book from start to finish.

Savvy book marketers understand the promotional potential of people with large social media followings. It may spark significant sales when they read your book, like it, and post about it. They have become as important as reviewers in some cases, especially when it comes to increasing sales. It goes beyond the now cliched monicker of influencers and concerns people with followings in the hundreds of thousands or millions. It's natural to wonder if you can make a pitch asking them to read your book. If you have a publicist, some may have relationships or proven ways to reach out with a request.

Other book marketing trends include increased opportunities in certain genres. For example, industry insiders expect the personal wellness genre to grow. There's also a rush of memoir volumes hitting the market as people who were stuck at home during COVID and wrote books are publishing them. People with a thirst for knowledge have created sales opportunities for more academically focused books to be sold in the general market. The "book tok" feature of the popular platform TikTok has begun to draw authors and others who post about books. Being mentioned in a high-viewership post will spark sales.

Business name- Smith Publicity, Inc.

Address: 1415 Marlton Pike East Suite 402, Cherry Hill, NJ 08034, United States

Phone: 856-489-8654