Global Frozen Yogurt Market Overview:
Rapid urbanization and changing lifestyle are leading to an increased demand for innovative food products, especially dessert and confectionery, in the global market. Frozen yogurt is one such frozen dessert that is prepared by freezing yogurt and other dairy products along with additional flavors.
The Japanese Frozen Yogurt Market is a dynamic and rapidly growing segment of the dessert industry, influenced by changing consumer preferences, health trends, and culinary influences. Frozen yogurt offers consumers in Japan a refreshing and healthier dessert option, with its lower fat content, probiotic benefits, and customizable toppings gaining popularity among health-conscious individuals. In Japan, the demand for frozen yogurt is driven by factors such as increasing urbanization, changing dietary habits, and the influence of Western lifestyles. Market players in Japan focus on product diversification, marketing strategies, and flavor innovations to cater to evolving consumer tastes and preferences effectively. Moreover, technological advancements in manufacturing processes and distribution channels enhance product quality, taste, and accessibility, driving further growth and innovation in the Japanese frozen yogurt industry. Additionally, the COVID-19 pandemic has led to a rise in home consumption, with more people seeking convenient and healthier dessert options to enjoy with family and friends, leading to increased sales and market expansion in Japan.
Market research Future (MRFR) has published a report stating that the global Frozen Yogurt Market is marked to expand at a noteworthy growth rate during the forecast period of 2022-2030.
Frozen Yogurt Market Size is projected to grow at a significant rate of 5.33% from 2022 to 2030 to reach a market value of USD 10.25 billion by the end of 2030.
Market Drivers and Restraints:
Paradigm shift towards consumption of low-fat and healthy desserts and changing consumer demand from ice-creams to low-calorie alternatives are majorly fueling the growth of the global frozen yogurt market. Increasing availability of innovative flavors and high demand for frozen yogurt with low sugar content are some important factors that are propelling the expansion of the global frozen yogurt market. rapid urbanization and increasing popularity of frozen yogurts among kids and young population of developed and developing regions are acting as driving factors for the growth of the global frozen yogurt market. Widening distribution channels due to increased availability of online platforms for ordering food over the internet and major investment involved in the advertisement of these products are also influencing the growth of the global frozen yogurt market. Rise in research activities for the introduction of innovative flavors and utilization of frozen yogurts for preparation of various customized desserts are influencing the growth of the global frozen yogurt market. However, the misconception regarding the probiotic nature of frozen yogurt and low penetration of these products in the underdeveloped regions are likely to restrain the growth of the global frozen yogurt market.
Market Segmentation:
The global frozen yogurt market has been segmented on the basis of type, functionality, and distribution channel. Based on type, the frozen yogurt market has been segmented into plain and flavored. Based on functionality, the frozen yogurt market has been segmented into lactose-free, low-fat, low-calorie, and others. The low-calorie segment is marked to expand significantly in the global frozen yogurt market owing to the increased consumer preference for low-calorie food and beverages in the global market. Based on distribution channel, the frozen yogurt market has been segmented into store-based and non-store based.
Key Players:
The major profiled by MRFR that are operating in the global Frozen Yogurt Market Companies are Menchie's Frozen Yogurt (the U.S.), Pinkberry (the U.S.), General Mills, Inc. (the U.S.), Amul (India), Yogurtland Franchising, Inc. (the U.S.), TCBY (the U.S.), Red Mango, Inc. (the U.S.), 16 Handles (the U.S.), and Danone (France).
Industry Updates:
In October 2018, Menchie's, a frozen yogurt chain company, has announced the celebration of the grand opening of its franchise in Northwest Bakersfield, California by giving away free 8-ounce cup of frozen yogurt.
In October 2018, Kessel has introduced a new frozen yogurt machine, Reis and Irvy's Froyo Robot, that serves kosher and gluten-free yogurt and is also a self-cleaning machine.
In November 2018, Menchie's, North America's largest self-serve frozen yogurt franchise, has announced that it will honor servicemen and women with 6 ounces of frozen yogurt on Veterans Day.
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