According to Yahoo Finance, the US cosmetic industry was valued at around USD 88 billion in 2022, and it is expected to grow at a CAGR of 5.6% until 2032. The market will hit USD 150 billion in 2032. These figures reveal that the market is highly competitive with ample chances of growth.

However, to get a fair share of the projected growth, brands need to work hard and focus on a 360-degree approach to stay ahead in the game. One dimension of this 360-degree approach is packaging.

Since a sizable chunk of the cosmetics industry’s sales come from the retail sector, where end consumers directly interact with the product, it is important to present your brand’s offering in the best way possible. The good news is that doing this is not too difficult; custom cosmetic display boxes can help you achieve it.

A display box is simply a means to showcase your cosmetic items. It holds small items like lipsticks, mascaras, eye shadows, and foundations. The individually packed items are placed in a display box to increase visual appeal and get noticed on shelves, counters, and point-of-purchase displays.

This packaging, when created with a certain design and aim in mind, is also known as custom printed cosmetic display boxes. Let’s explore how to design perfect cosmetic display boxes, what their benefits are, and how many boxes brands should order.

How to Design Custom Cosmetic Display Boxes?

Target Market Research

Knowing your buyers’ age, race, and preferences goes a long way in all business practices and especially when creating custom cosmetic display packaging boxes. For example, if a brand is targeting teenagers in New York, its buyers will have different preferences compared to those in Minnesota. Similarly, the age group also plays a vital role in purchase trends. The younger generation loves vibrant and playful packaging, while adults and senior buyers are more content with sober and minimalistic designs.

Branding

Custom display boxes are a powerful tool for branding. Along with individual packaging, the display boxes provide ample space for brands to print their name, logo, marketing message, product variations, properties, facts, and figures on the box. These tiny things go a long way in putting your brand’s name in consumers’ minds. It also serves as a marketing tool and enhances your brand’s image.

Information

Modern-day buyers don’t only rely on your brand’s reputation, product quality, and packaging design; they also want information while buying. Custom cosmetic display boxes can be used to answer your buyers’ questions. Moreover, you can use QR codes to take buyers to your social media handles, website, or YouTube channel. Buyers can access all the information they want about your brand or product.

Graphics and Artwork

The colors, images, or graphics you put on the box have a direct impact on buyers’ psychology. Let’s talk about colors first. Vibrant and bright colors like red, orange, and yellow give a feeling of happiness and energy. Similarly, shades like purple, blue, and green create a soothing and calming effect. These colors can be used as per the nature of your product.

Many brands put celebrity images on the box to inspire their followers. Moreover, the typography, color, and alignment of fonts also have a direct impact on capturing buyers. So, make sure you use these products as per product’s nature and your brand’s overall color scheme.

Material Selection

The last tip from our side discusses the material of the box. Custom cosmetic display boxes can be made from three different materials, namely cardboard, Kraft, and corrugated stock. The corrugated stock is best when you want a solid and durable box. Kraft is 100% eco-friendly but a bit costlier than cardboard. Cardboard is best for brands seeking a budget-friendly option.

Benefits of Bespoke Display Boxes

Increased Product Appeal

The product’s appeal increases manifold when it is placed in a good-looking display box. There is no rocket science in it; it is simple human psychology. Humans tend to notice products that are easily locatable. This is the reason why brands spend a lot of money on getting strategic spots for point-of-purchase displays in retail supermarkets.

More Sales and Profits

When the product is easily noticeable, the chances of it being bought are high. If the individual custom printed cosmetic boxes are good and the display packaging has an attractive design too, shoppers will check it out. Moreover, cosmetic buyers focus a lot on the packaging of the product. Even if they don’t buy instantly, they’ll definitely keep it in mind and get it next time.

Versatile

These boxes are versatile, and they can be used to hold items of different sizes. Cosmetic items have different shapes and sizes, making display boxes ideal for these variations.

Easy Refilling

These boxes are easy to refill. How difficult it can be to place some items in the empty slots on the box. Some brands argue that display boxes made of paper aren’t that durable. Well, this isn’t right. Cosmetic display boxes made from high-strength materials like corrugated and Kraft stock last a long time.

Cost-Effective

You’ll see display boxes made from different materials, like paper, glass, and metal. While glass and metal display boxes are durable, they are extremely costly. On the other hand, the ones made from paper are a perfect option for brands running tight on budget or those looking for savings.

Eco-friendly

The best part about display boxes made from paper is that they don’t have a negative impact on the environment. Although plastic and metal are recyclable too, their recycling cost is too high compared to that of paper. We all know where most plastic ends up: landfills. So, in order to play your role in environmental conservation and maintain a green image in the minds of buyers, use custom cosmetic display boxes made from Kraft stock.

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