Backend support refers to the essential behind-the-scenes services and processes that ensure the smooth operation of a business, though they remain invisible to customers. This support includes a range of tasks such as technical support for IT infrastructure, data management, administrative duties, and financial management. Backend support also covers order processing, compliance, and legal support, ensuring that operations run efficiently and adhere to all regulations. By managing these critical functions, backend support allows front-end activities, such as customer interactions, to be seamless and effective, ultimately contributing to the overall success and productivity of the business.