The Born and Raised hoodie has become an iconic staple in the world of streetwear, celebrated for its deep connection to Los Angeles (LA) culture, unique design aesthetic, and the powerful story behind the brand. Created by Spanto (Chris Printup), a native of Venice, California, Born and Raised (BR) is not just a clothing label; it is a love letter to the city of LA, particularly to the underrepresented and marginalized communities that have shaped its streets and culture. The Born and Raised hoodie embodies the brand’s dedication to authenticity, community, and heritage. This article will explore the origins, design, cultural significance, and impact of the Born and Raised hoodie.

The Origins of Born and Raised

Founded in 2013, Born and Raised Dunks was born out of a desire to create clothing that reflects the realities of life in Los Angeles. Spanto, who grew up in Venice, wanted to showcase the history and essence of the city that often gets overlooked. The brand’s name, "Born and Raised," is a direct reference to the founder's deep-rooted connection to LA and the pride that comes with growing up in its diverse neighborhoods.

Spanto’s journey in creating Born and Raised was deeply personal. After surviving a near-fatal car accident and battling cancer, he decided to channel his experiences into something meaningful—something that would resonate with those who come from similar backgrounds. Born and Raised was meant to represent the stories of people like him, who have faced adversity but remain proud of their origins. This sense of authenticity is woven into every piece the brand creates, especially the signature Born and Raised hoodie.

Design Aesthetic: Bold and Authentic

The Born and Raised hoodie is known for its bold, minimalist design that carries deep cultural references. Typically, the hoodie features the brand’s signature Old English-style font, which is a direct nod to LA’s Chicano culture and street aesthetics. The Old English font is synonymous with the streets of Los Angeles, where it can be seen in everything from murals to tattoos, making it a powerful symbol of the city’s cultural heritage.

The hoodie often comes in classic colors such as black, navy, and gray, though the brand frequently experiments with seasonal variations, including bright hues and camouflage patterns. The simplicity of the design allows the message to stand out: pride in one’s roots. Whether it’s emblazoned with "Born and Raised" across the chest or featuring unique graphic prints, the hoodie makes a strong statement without being overly complicated.

In terms of craftsmanship, the Born and Raised hoodie is made with high-quality materials that ensure comfort and durability. The fabric is typically a blend of cotton and polyester, creating a soft yet sturdy feel. This makes the hoodie not just a fashion statement but a functional piece of clothing that is built to last. The fit is usually relaxed, making it perfect for layering or wearing on its own, and the attention to detail—from the stitching to the drawstrings—reflects the brand’s commitment to quality.

Cultural Significance

The Born and Raised hoodie goes beyond being a stylish piece of clothing; it is a cultural artifact that represents the spirit of Los Angeles. For many, wearing a Born and Raised hoodie is a way to proudly declare their connection to the city, especially for those who come from the working-class neighborhoods that have historically been marginalized. It serves as a badge of honor for individuals who have experienced the complexities of life in LA, from its beauty to its challenges.

The brand’s connection to Chicano culture, in particular, gives the Born and Raised hoodie added depth. Chicano culture has long been a significant part of LA’s identity, influencing everything from art to fashion. By incorporating elements of this culture into the design, Born and Raised pays homage to the community that has helped shape the city. The use of Old English script and references to Venice Beach, where Spanto grew up, make the hoodie more than just a fashion item—it is a piece of history.

Additionally, Born and Raised’s collaborations with local artists, musicians, and other LA-based brands further cement its role as a cultural cornerstone. These collaborations often result in limited-edition hoodies that reflect the diverse influences of Los Angeles, whether it’s through unique graphic designs or special colorways. These partnerships also help to uplift the voices of other LA creators, aligning with the brand’s mission to represent the city’s underground culture.

The Impact of the Born and Raised Hoodie

Since its inception, the Born and Raised hoodie has gained a cult following, not just in LA but across the globe. Celebrities, athletes, and influencers have all been spotted wearing the hoodie, further elevating its status in the world of streetwear. However, despite its growing popularity, the brand has remained true to its roots, prioritizing authenticity over mass production. This approach has created a sense of exclusivity around the hoodie, with fans eagerly anticipating each new drop.

The impact of the Born and Raised hoodie extends beyond fashion. For Spanto, the brand is a way to give back to the community that raised him. Born and Raised frequently organizes charity events, fundraisers, and giveaways to support local causes, from providing meals to the homeless to raising awareness about social issues affecting LA’s neighborhoods. The hoodie, in many ways, has become a symbol of solidarity and resilience, representing the strength of communities that are often overlooked.

The Future of Brn and Raised

As Born and Raised continues to grow, the hoodie remains a core part of its offerings. However, the brand is constantly evolving, experimenting with new designs, collaborations, and ways to engage with the community. Recent collections have included more elaborate graphic prints, embroidery, and unique color combinations, pushing the boundaries of what the Born and Raised hoodie can represent.

Looking ahead, Spanto has expressed his desire to expand Born and Raised’s reach while staying true to its LA roots. Whether through pop-up shops, collaborations with major fashion brands, or international drops, the Born and Raised hoodie will likely continue to be a symbol of LA pride and street culture for years to come.

Conclusion

The Born and Raised hoodie is more than just an article of clothing; it’s a powerful symbol of identity, heritage, and resilience. With its minimalist yet bold design, high-quality construction, and deep cultural significance, the hoodie encapsulates everything that Born and Raised stands for. It speaks to the experiences of those who have grown up in LA’s diverse and often challenging neighborhoods, while also resonating with a global audience that values authenticity and self-expression. As the brand continues to grow, the Born and Raised hoodie will remain a timeless piece that represents the spirit of Los Angeles and the people who proudly call it home.