Market Highlights

Web filtering software restricts users from gaining access to certain websites owing to their suspicious activity and suspected phishing activity. The software is being increasingly adopted in homes and enterprises as a bulwark against inappropriate websites.

Market Research Future (MRFR) has compiled an investigative report on the global web filtering market by analyzing growth engines and hurdles to be faced by the industry for the period (forecast period). The outbreak of the COVID-19 virus and its impact has been explored in the report.

Market Scope

The global web filtering market size can touch USD 5.5 billion by 2027. It is expected to exhibit a CAGR of 14 % over the forecast period. Concerns pertaining to consumption of data and government regulations for web filtering can drive market growth. Huge demand for data privacy and security can facilitate the market. The high volume of email spam used in delivering malware can trigger the need for web filtering. Use of exploit kits for making use of vulnerabilities in browsers and outdated plug-ins can pose a problem for enterprises.

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Businesses can employ filtering software for identifying suspicious browsing activity of employees and vulnerabilities in the network. The limitations placed on access to popular sites can improve employee productivity. In addition, the role of the software in protecting against malware can drive the global web filtering market. Security concerning sensitive data can trigger the market demand till 2023.

But high maintenance costs can hamper market growth.

Segmentation:

The global web filtering market is segmented on the basis of filtering type, deployment, organization size, and vertical.

On the basis of filtering type, the segment is further classified into file type filtering, DNS filtering, URL filtering, keyword filtering, and many others like profile filtering and image filtering. The DNS filtering segment is expected to gain a major market share for increasing employee productivity and blocking access to social media sites, NSFW content, and others.

ON the other hand, the URL filtering segment can capture a significant share of the global web filtering market owing to companies restricting access to sites owing to NSFW policies. The limitations on liabilities faced by companies owing to illegal downloads via peer-to-peer sharing sites can drive the segment’s demand.

On the basis of deployment, the segment is further classified into on-premise and on-cloud.

On the basis of organization size, the market is further classified into SME and large enterprises.

Web filtering is increasingly being adopted across major industry verticals such as IT telecommunication, healthcare, BFSI, retail, education, manufacturing, and others.

Regional Analysis

The global web filtering market is analyzed for prospects in regions of North America, Europe, Asia Pacific (APAC), and Rest-of-the-World (RoW).

North America helmed the major market share in 2017 and the dominance is expected to continue through the forecast period. Increasing online malware and increase in BYOD (Bring Your Own Device) policy across organizations is driving the market in this region. As the region is technically advanced, high adoption of web filtering solutions is fuelling the market growth. This can improve employee productivity and security of the company.

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APAC is expected to show high growth rate during the forecast period. Rise in internet penetration and need for enterprises to reduce the misuse of the internet is majorly driving the market in this region. Rising adoption of cloud-based services across the region is also boosting the web filtering market growth.

Competitive Outlook

Key players of the global web filtering market are McAfee, Inc., Trustwave Holdings, Forcepoint, Sophos Group plc, Barracuda Networks, Inc., Fortinet, Palo Alto Networks, Inc., Symantec Corporation, Cisco Systems, Inc., Trend Micro Inc., and Zscaler. Recently, Juniper acquired 128 Technology, a startup in the U.S., for expanding its web security solutions for its clients.

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