Europe Coffee Market

The Europe coffee market is projected to reach a value of US$ 64.43 billion by 2032, showing an increase from US$ 46.14 billion in 2023. Europe coffee market This represents a compound annual growth rate (CAGR) of 3.78% from 2023 to 2032.

In recent years, Europe has emerged as the largest and most dynamic market for coffee globally. The coffee culture in Europe has seen remarkable growth, with a thriving landscape of coffee shops and a burgeoning online retail presence. Following the COVID-19 pandemic, there has been a notable shift in consumer behavior, as Europeans are increasingly seeking to recreate the coffeehouse experience in the comfort of their homes.

Notably, there is a growing emphasis on sustainable and ethical coffee production, reflecting a heightened awareness and concern for the environmental and social impact of coffee consumption. This has led to a surge in demand for responsibly sourced and ethically produced specialty coffee.

European consumers have embraced the coffee experience with enthusiasm, driving increased demand across all market channels. This surge in demand has given rise to a proliferation of small independent coffee roasters, shops, and cafés in many European countries. Furthermore, mainstream coffee retailers have expanded their offerings to include a wider variety of coffee options, catering to the evolving tastes of European coffee enthusiasts.

Europe Online Coffee Retail Market

The online coffee retail sector experienced significant growth during the pandemic, as consumers sought to replicate the coffee shop experience within their own homes. This trend has reshaped the way Europeans access and enjoys coffee, with online retailers playing a pivotal role in meeting the evolving needs and preferences of European coffee aficionados.

Growth in European Coffee Shop Market

Despite the challenges of high operating costs and low consumer confidence, most European branded coffee shop markets experienced an increase in the number of outlets over the past 12 months. The UK, Russia, France, and Turkey all had a small increase in the number of stores. Despite Russia's invasion, Ukraine had a large increase in the number of stores. Germany had fewer stores, and Greece had a small decrease. Most businesses had more sales, but they had to deal with higher costs for materials, staff, and customers having less money to spend. Drink prices went up faster than the cost of living, so businesses had to work harder to show that they offered good value in a competitive market.

Coffee Companies moving towards their Sustainability Goals

Growing consumer concerns about sustainability are driving the demand for more eco-friendly coffee options, prompting industry leaders to take action. In response, major multinational coffee companies have launched their own sustainability programs. These initiatives either incorporate existing certification schemes or establish unique responsible sourcing models.

• Starbucks has established its own quality and sustainability standard known as Coffee and Farmer Equity (C.A.F.E.) Practices.

• Nestlé has developed its own guidelines under the Nespresso AAA Sustainable Quality program. Through the Nespresso Positive Cup project, Nestlé aims to achieve net zero emissions by 2035, with an interim goal of reaching net zero emissions in AAA green coffee production by 2030.

• In the year 2022, JDE Peet’s made significant strides toward its goal of sourcing 100% responsibly grown coffee by 2025, thus achieving 77% of this target till now. The company also expanded its use of renewable energy at sites in Brazil, Europe, and New Zealand, reducing greenhouse gas emissions. Additionally, JDE Peet’s deepened its commitment to the future of coffee cultivation by becoming a key funder of World Coffee Research.

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