Salesforce Magento Connector as the name suggests is a connector that connects Salesforce (CRM) with the Magento platform. Salesforce is an established cloud-managed customer-relationship-management (CRM) tool, developed to automate the multiple operations of an organization and analysis its data from different angles. The salesforce CRM comes with an array of additional features that help in managing your relationships with customers and make you understand the actual condition of your business.

The use of the salesforce Magento connector helps in the real-time synchronization of the Magento store with salesforce. With the help of this connector, the admin can synchronize the offerings of his organization with its Salesforce account. The admin just needs to add the details of the Salesforce account to the connector and then start working on its Magento store as he normally does. They can add, edit or delete the complete list of the products from the Magento store, without any concern of synchronizing on their Salesforce CRM. 

To use the Salesforce Magento flawlessly make sure that your Magento store is completely protected and runs on HTTPS protocol. For this, it is necessary to have an SSL certificate on your website.

Reasons for Using Salesforce Magento Connector: The use of this connector offers you the following privileges.

• Magento-Salesforce Integration: The integration of the Magento-Salesforce allows you to determine:
1. Username: This will be your Salesforce username, which you can use to log on to your Salesforce account.
2. Password: With the help of this password you can access your Salesforce account.
3. Salesforce Security Token: This token is provided by the Salesforce organization and sent through an email. It is available in your Salesforce account. 
• Product Synchronization Configuration: This configuration helps in enabling/disabling the product synchronization from the Magento store with Salesforce. It also allows you to determine the number of pages and product limit during the initial synchronization.
1. Product Synchronization: This feature allows you to enable/disable the synchronization of products from your Magento store to your Salesforce account.
2. Setting Per Page Sync Limit: It is a feature that allows you to determine the page limit for synchronizing your Magento website.
3. Set Product Sync Limit: A functionality offered to determine the limit of products synchronized every time.
• Salesforce Product Mapping List: Here you can the mapping configuration in Salesforce account. This includes:
1. Add the Mapping Field: The admin can create a number of multiple mapping sections in the list.
2. Mapping Field Configuration: Admin can manage the tile of the Mapping section, the name of the Salesforce table, and its status. The customer can determine the names of fields/attributes for the database in Magento and Salesforce. In this way, the admin can manage the type of fields/attributes of the products in the Magento store.