Health and Wellness Boom: How Oats are Leading the Superfood Market

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Oats are the wholegrain made from cereal plant and Avena Sativa which is harvested for food consumption, animal feed, and skin products. The European region has the highest consumption of oats in the year 2023.

An Oats Market size was valued at US$ 6.38 Bn. in 2023 and the total revenue is expected to grow at 5.48% through 2024 to 2030, reaching nearly US$ 9.27 Bn.

Oats Market Overview:

Maximize Market Research is a Business Consultancy Firm that has published a detailed analysis of the “ Oats Market”. The report includes key business insights, demand analysis, pricing analysis, and competitive landscape. The analysis in the report provides an in-depth aspect at the current status of the Oats Market.

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Oats Market Scope and Methodology:

The Oats Market requires a mix of both qualitative and quantitative research methods. Oats Market information is gathered through different research methods including expert advice, primary and secondary research, both qualitative and quantitative. Primary research gathers important data from interviews, surveys, questionnaires, and input from industry experts, customers and other sources either in person or over the phone.

The report provides in-depth analysis on different strategies used by leading companies, such as partnerships, mergers, acquisitions, and collaborations. The report conducted a SWOT analysis to evaluate the company's market position through identifying its strengths, weaknesses, opportunities, and threats. Analytical techniques, such as examining investment returns, conducting a feasibility study, and using Porter's five forces analysis, were employed to assess the Oats market. The bottom-up approach was used to determine the global and regional Oats market sizes.

Oats Market Regional Insights:

The Oats Market report is segmented into various key countries. Countries such as North America (United States, Canada, Mexico), Europe (United Kingdom, Germany, France, Spain, Italy, Rest of Europe), Asia Pacific (China, India, Japan, Australia, South Korea, ASEAN countries, other APAC countries), South America (Brazil), and the Middle East and Africa.

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Oats Market Segmentation:

  by Type

Instant Rolled Oats
Regular Rolled Oats
Whole Oats Groats
Steel Cut Oats

As the market for breakfast cereals grew at a compound annual growth rate (CAGR) of 3.38% as a result of the adoption of non-processed whole-grain cereal choices, wholegrain oats topped the oats market category by type. Customers choose wholegrain oats because they are unprocessed and have full whole grain fiber, which retains all of their nutrients throughout the production process.
Other varieties of oats, such rolled oats, are typically utilized in cosmetic items and animal feed.

by Form

Regular Flakes
Powder Flour

by Distribution Channel

Hypermarkets/Supermarkets
Convenience Stores
Online Retail

by Nature

Gluten-Free
Conventional

Oats Market Key Players:

 1. The Quaker Oats Company
2. Blue Lake Milling Pty Ltd
3. Grain Millers, Inc.
4. Morning Foods Ltd
5. General Mills, Inc.
6. Avena Foods Limited
7. Richardson International
8. Nestle SA

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Key questions answered in the Oats Market are:

  • What is Oats ?
  • What is the growth rate of the Oats Market?
  • Which are the factors expected to drive the Oats Market growth?
  • What are the upcoming opportunities and trends for the Oats Market?
  • Who are the leading companies and what are their portfolios in Oats Market? 
  • What are the recent industry trends that can be implemented to generate additional revenue streams for the Oats Market?
  • Who are the key players in the Oats Market?
  • What are the different segments of the Oats Market?
  • Which is the fastest growing region in the Oats Market?
  • What growth strategies are the players considering to increase their presence in Oats ?
  • What is the CAGR at which the Oats Market will grow during the forecast period?
  • What segments are covered in the Oats Market?

For additional insights into this study, please refer to:https://www.maximizemarketresearch.com/market-report/global-oats-market/112989/ 

Key Offerings:

  • Past Market Size and Competitive Landscape 
  • Past Pricing and price curve by region
  • Market Size, Share, Size Forecast by different segment 
  • Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
  • Market Segmentation – A detailed analysis by segment with their sub-segments and Region 
  • Competitive Landscape – Profiles of selected key players by region from a strategic perspective 
    • Competitive landscape – Market Leaders, Market Followers, Regional player
    • Competitive benchmarking of key players by region
  • PESTLE Analysis 
  • PORTER’s analysis 
  • Value chain and supply chain analysis 
  • Legal Aspects of Business by Region
  • Lucrative business opportunities with SWOT analysis 
  • Recommendations 

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