When it comes to businesses marketing strategies, having a good website design plays a vital role. How your website is designed will ultimately determine how visitors will view your website and what they are able to do while there. You can find great website design in San Antonio.

If your website design isn’t very user-friendly or it doesn’t reflect your brand, then you won’t be doing your business any favors at all. You should think of your website like it’s your business card.

Potential customers or clients will get a first hand look and impression of what your brand is about and the services you provide the first time they visit your website. You need to design your website strategically, that way you can improve the user's experience.

It doesn’t really matter what kind of company you have or what kind of niche you are marketing. There are a few fundamental principles when it comes down to good website design that can ensure you create a more modern, user-friendly website design that people want to keep returning to.

The 3 Principles Of Great Website Design

It doesn’t matter if you are launching a new website or redesigning a brand new one, it’s vital to remember these principles for website design while you plan out your new or existing website.

Simplicity

A very integral part of website design is simplicity. It is a key factor in making your website readable and usable. You probably don’t want your website to be like every other website on the internet; however, standing out from the crowd could mean using very complicated elements or templates that are a lot more difficult for visitors to navigate.

You’ll want to keep your website design very simple that way it’s user-friendly, clear, and easy to use. Refrain from using too many unnecessary details and elements that way your website stays clean and clutter-free.

Now this doesn’t mean you have to take the minimalist website design route. However, when you are adding details, they should be as relevant as possible and most importantly add value to your website.

Consistency

A good website sign is absolutely consistent. If you want to build your customers or visitors trust and be known for your credibility then you need to make sure your design is consistent across all the channels.

This way you can reach your targeted audience and have them keep returning to your website.

When creating your print and digital marketing materials you should make sure the same visual style is used.

When visitors see that your website has the same message, colors, and identity across your multiple channels it helps you end up reinforcing your brand and helps you convey true professionalism.

This alone can build a form of familiarity and real trust with the visitors that read your website while showing them that you’re a brand that is consistent when it comes to everything that you do.

Typography As Well As Readability

If the content that your website consists of isn’t appealing how can you expect people to read it? This is why it is very important to utilize fonts that work well for the specific content that is on your website.

One really good tip is to refrain from using the over-the-top fancy fonts that typically look out of place on websites. Instead, you should use the easy to read fonts that are very legible and look more professional.

And when it comes to the most essential words, you should highlight them as well as make them bold and in capital letters. And you can play around with different font sizes which can make your website more exciting to look at and more readable.

Instead of sticking to one font size, rather mix up the font sizes using smaller fonts in varying sizes which can break up the page and can ultimately help your visitors be able to read each section easier.

However, you don’t want to make the font sizes too small because sometimes it can be hard to read on a computer or smartphone.