Electric Toothbrush Market Outlook

Electric toothbrushes are toothbrushes which perform zigzag and back-and-forth oscillations for cleaning teeth. Rise in health consciousness among consumers as well as awareness of oral hygiene are main factors driving the sales of electric toothbrushes. The global electric toothbrush market report by Market Research Future (MRFR) provides an analysis of trends and opportunities with emphasis at regional and country levels.

The global electric toothbrush market is expected to touch a towering valuation of USD 7,519.6 Mn by exhibiting 8.24% CAGR from 2022 to 2030 (forecast period). Its benefits over conventional brushes are likely to drive the market growth. Integration of pressure sensors and a timer can culminate in high sales of electric brushes.

Efforts by reputed organizations such as the American Dental Association (ADA) for creating awareness of oral hygiene among children are anticipated to boost market growth. High prevalence of oral diseases such as tooth decay which affects children and adults due to consumption of sugar and other products can bode well for the market. Migration to urban areas and changes in lifestyles can evoke the demand for electric toothbrushes.

The large healthcare budget, rising share of the middle-class, and high expendable income levels of the population are other factors which can bolster the demand in the global electric toothbrush market. Clinical trials outlining the efficacy and performance of brushes are deemed to spur the market demand.

Competitive Outlook

Panasonic Corporation, Koninklijke Philips N.V., Lion Corporation, OMRON Corporation, Pursonic, LLC, Smilex, The Procter Gamble Company, Kolibree SAS, Colgate-Palmolive Company, Wellness Oral Care, Foreo AB, and Conair Corporation are some of the electric toothbrush key market players.

Development of novel products, collaborations, and partnerships are main strategies of these players.

Segmentation Analysis

The global electric toothbrush market overview is segmented by type and end-user.

By type, it is segmented into rechargeable and battery-powered devices. The rechargeable segment is expected to reach a value of $4,526.8 million by 2024. These brushes are equipped with a nearly 180-degree rotation and can be plugged into an electric socket for self-recharging. On the other hand, the battery segment can exhibit a respectable CAGR during the forecast period.

By end-user, it is segmented into adults and children. The adults segment accounted for the lion’s share of the global electric toothbrush market in 2018. This can be attributed to the changing lifestyles of adults and their eating patterns, which evoke the need for electric toothbrushes. The children's segment, on the flip side, is deemed to accrue a significant portion of market revenue due to a plethora of options for kids. Ergonomically designed brushes with the capability of reaching unreachable recesses of the mouth can be a likely factor driving segment growth.

Regional Analysis

Europe, the Middle East and Africa (MEA), North America, Asia Pacific (APAC), and South America are regions covered in the electric toothbrush market report.

Europe has captured close to 40.51% of the market in 2022, with Germany expected to contribute the most to the region in the coming years.

The APAC region is predicted to exhibit an 8.12% CAGR during the forecast period due to the rise in expendable income levels of consumers accompanied by the increasing awareness of oral hygiene.

North America can reach a value of USD 2,215.9 million by 2030. This can be attributed to the high disposable income levels of consumers, the variety of electric toothbrushes, and various government initiatives encouraging their daily use.

Industry News

Huami and Oclean are expected to collaborate for launching a new electric toothbrush with a touchscreen attached. The products launched by Oclean needed to be paired with a smartphone application for consumers. Alerts and notifications reminded customers of brushing times, cleaning scores, and battery life.

Startups are also entering the market landscape for creating a one-stop health solution for consumers. Quip, a U.S. company, is a direct-to-consumer oral health service which sells electric toothbrushes at reasonable prices and accompanied by instructions and lecture to enhance your brushing experience.

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