With the increasing trend of online shopping the sales persons have to move at different locations for delivering the goods. For this they are always in search of routes through which they can easily reach to their clients and deliver their goods on time. This requires not only the proper knowledge of the location, but also the proper planning. In simple words route planning involves finding the shortest and easiest way to reach from one point to another. There are different factors like the status of the customer, strategy adopted by the competitors, the traffic on road which determine the route planning.

Why Should the Sales Representatives Plan the Routes? The salespersons working in different industries have to face lots of challenges while performing their duties. Some of the challenges faced by them are:

1. Due to lack of proper knowledge about different locations sometimes the salespersons have to visit the same location several times during a day.  
2. In the absence of appropriate tools and techniques they are not able to find the exact location.
3. Due to expansion of the urban territories, unpredictable traffic conditions, makes it difficult for them to plan their route.

The proper planning of routes helps them in addressing these challenges easily and they are able to determine their schedule properly except the changes at the last moment. The route planning is vital for the organizations with large salesforce teams, so that they are able to perform their duties effectively. 

In the absence of proper tools and data they have to map their tools mainly on the spreadsheets. This is not only time consuming but also the chances of errors in estimating the time and exact location are high. With the help of the Salesforce Route Optimization software the salespersons are able to determine the travel route by adding different locations of their travel from the point of starting.

How to Optimize the Route? An answer to this question in simple words with the help of the route optimization software. The software records all the data stored by you and then suggests the optimized route to reach your destination keeping the factors like traffic and other conditions in concern. While optimizing the route it collects in depth information of all the possible routes that will come on your way. After assessing all the best possible ways it tells you the best way to reach your point. 

Benefits of Salesforce Route Optimization: The benefits of using this software are:

1. Time saving: There is no need to visit the same location several times during a day, when you have an optimized route plan on your fingertips. Depending upon your convenience you can move ahead to different locations after visiting the locations that fall before them. This saves your time from coming back to the same destination which you have crossed earlier before moving to another location.
2. Enjoyable: When the salespersons do not have to visit the same destination every time during a day they start enjoying their work. This increases their productivity.
3. Saves Money: As the salesperson travels through optimized routes they do not have to fill the fuel tank of their vehicle frequently. This saves their money on fuel.

Summing Up: The salesforce route optimization is a dynamic and robust tool designed to help the salespersons in reaching their destinations in the shortest time without sticking in traffic.